The Efashion Stories

Finding The Best Pool Cleaning Agency

The summer is back with its scorching heat and it’s time to take a dip in your pool.

Sitting by the poolside with Santa Rosa’s exclusive wines is an experience unparalleled. The warm yet dry weather urging you to splash right into the pool.

Having a pool in the backyard definitely calls for some cleaning efforts. Raking out the leaves is an easy task, but when it comes to scrubbing the tiles and maintaining pH level, it’s best to have a bit of expert advice.

Sit back, relax, sip on your Long Island iced tea and let the professionals handle the pool.

Here are the top tips we have gathered for finding the best pool cleaning agency near you.

Top Tips to Find The Best Pool Cleaning Agency in Santa Rosa

While the good ol’ recommendations of friends goes a long way, there are several questions you must ask yourself while selecting a pool cleaning Santa Rosa agency. These tips will help you find the best of the lot.

1. Recommendations:

There are definitely people in your neighborhood who also have a swimming pool. If you’re looking for a new agency for the maintenance of your pool, don’t hesitate to pay your neighbors a visit. Their advice might save you a lot of valuable time and headache.

If you find yourself unlucky in that aspect, ask the owner of the agency to provide you references who’ve used the service. Calling a few people and gathering details on punctuality and professionalism manifested by the employees can go a long way. If the references have been using the service for quite a while, then rest assured they’re good to go.

pool cleaning Santa Rosa

2. Background check

If you’re looking for a pool cleaning agency near you in the local directory, doing a simple background check is essential. A few clicks on the internet can tell you a lot about their services in Santa Rosa, previous customer reviews and average ratings.

3. Proper Business License

A legitimate agency should have a proper business license. You would be flabbergasted by the number of agencies that masquerade as a real business without any proper credentials.

Make sure you don’t have to pay for the repair of any accidental damage caused to your pool or backyard by the agency employees. It is your house and you should not be accountable for the mistakes of others. Double check on the insurance they provide, it is very crucial.

4. Experience Matters

Nowadays it has become very easy to purchase some pool cleaning supplies, obtain a business license and call yourself a pool cleaning agency. The number of unqualified people who pass themselves off as pool cleaning service providers is shocking to say the least.

If the agency lacks experience, it is as good as useless. It would be rather wise to spend the extra few bucks and choose the established and reputed agency over the one with a questionable amount of experience in pool cleaning.

Pool cleaning is more than skimming debris off the surface of a pool. A good agency should have quality grade equipment and excellent customer service. A well-established business has a permanent office and uniformed employees.

5. Get Quotations

Getting a price estimate for your requirements is essential. You can always get a free price estimate for your pool cleaning service by calling them up. A representative will come to your house to survey the filtration system, size of the pool, etc and provide you with a detailed estimate.

Gathering a few different estimates is a preferable practice as it allows you to choose the best option. Remember to find what all is included in the service and if any indispensable service is going to cost you extra.

6. Offer service packages

Just like your local salons and hairdressers, the best pool cleaning agencies in Santa Rosa also offer service packages at an attractive price point. Before you get too carried away by the shining  discounts, ensure that you’re not skipping on any vital service or repairs.

Whenever overlooked, these small details come back around as a hefty bill for your wallet. Owning a pool must be a fun and relaxing experience, not a worrisome one. Being vigilant is all it takes to circumvent these problems.

7. Offer repairs and other services.

Pool cleaning and basic maintenance are weekly tasks. Regularly scheduled maintenance are sufficient for basic hygiene. Nevertheless, there might be other problems which might occur once every blue moon.

From tasks such as finding a latent leak or repairing the pumps, motors and water heater to ensuring pH level maintenance and salt system repairs, an ideal pool cleaning agency should be able to readily and efficiently solve these problems.

8. Expectation Setting

Asking the right questions will help you choose an agency which is better suitable according to your needs.

It’s important to be on the same page when it comes to expectation setting. The pool cleaning company that you hire should understand your requirements. There’s a big difference between a complete pool cleaning versus just rectifying the chemical levels. You would also prefer the company to conduct a follow-up a few days later, just to ensure everything is fine.

9. Call for emergencies

It is always going to be beneficial if your agency tends to emergency calls. “Hosting a pool party tomorrow but the filtration system has gone haywire? No problem! It’ll be up and running in a couple of hours” is what you’d like to hear from the other side. Knowing that the company will deliver even on short notice is definitely desirable.

Conclusion

Kids and adults alike, everybody loves swimming pools. Being affiliated with a top agency saves you from all the cumbersome headache and technicalities related to maintaining a pool. The best pool cleaning services in Santa Rosa, including us, understand your needs and leave no room for any compromise in any area.

May it be simply scrubbing the tiles of the pool or a complete system check, we provide an all-round solution so you can spend quality time with your loved ones without worrying!

How to Find Cosmetic Dentistry in Melbourne

cosmetic dentistry melbourne

“When searching for the right Cosmetic Dentist in Melbourne, keep these important things in mind. Don’t make the mistake of thinking any dentist could do the work of a trained, experienced Cosmetic Dentist. Your smile should be the most beautiful feature on your face. Your top priority should be to find the right Cosmetic Dentist to give you the attractive smile you deserve. Our specialized procedures include porcelain veneers, cosmetic bonding, dental implants and more. The following are 3 vital tips to help you find a cosmetic dentistry melbourne that’s right for you.

cosmetic dentistry melbourne

  1. Not all general dentists are cosmetic dentists. Cosmetic Dentists receive specialized training and education in the art of cosmetic dentistry melbourne.
  2. The right cosmetic dentist Melbourne makes it possible to fix chipped, cracked or broken tooth repair quickly and painlessly.
  3. Always ask if they have online testimonials or positive reviews they could direct you to. There’s more you should know about choosing the right Melbourne Cosmetic Dentist. The information we provide could save you time and money. Just visit our website or call us today.

Cosmetic dentistry offers a variety of ways for someone to improve their appearance through a smile. Porcelain veneers, whitening kits and even procedures like dental implants can help improve a patient’s overall look.

These techniques can be customized to seamlessly integrate with the patient’s existing teeth or can be used to completely build a new smile. This gives the patient an opportunity to re-invent their image and create a new chapter in how they interact with others.

Each procedure requires the skill of a dental professional who can take a patient through the procedures and find the best route to a healthy smile. While affordable cosmetic dentistry was once considered just the realm of the elite, dental practices around the city now can offer affordable access to these techniques.

Dentists now can give everyone the Hollywood smile that can help a person stand out. The confidence that comes with a healthy smile can improve personal and business relations hips which can lead to a better quality of life.

What Makes Metal Form Different?

Metal Form is a specialist metal fabrication and general engineering company. We understand what it takes to be able to work well in this industry, with a practical and professional approach to all of the projects we handle. We are able to provide a range of equipment that works well in the industrial setting. We also have the personnel with the necessary training, skills, expertise, knowledge, and capabilities to be able to provide the best expert advice and the highest of quality in our work for our clients.

Metal Form have experience in undertaking a range of general engineering work. We are able to assist with the initial concept stages and then help take you through the process of development to production and finishing. As a one-stop shop for metal Die Springs fabrication and forming needs, we understand the requirements, specifications, and equipment needed for providing you with an effective, practical, and economical solution.

If you choose to work with us, we are able to develop a prototype in-house that can then be used for testing the concept and also then identifying how to effectively scale and cost the manufacturing process for the product. If you select Metal Die Springs Form to manage the metal fabrication activity, we will use our production planning system to set out the process for you and show you how we are able to track the flow of this work assignment through our plant.

What we can do for you

We are able to source and provide suitable maintenance and support for machine tools, roll-forming lines, coil handling equipment, conveyors, lubrication systems, presses, quick die changing and in-die tapping systems. We also provide a range of cutting machines that are suitable for contractors or for use in workshops. We are a forward-looking organisation with a willingness to stay up to date with industry and technology developments so that our clients are provided with the best advice and information.

We like to collaborate with our clients and develop a clear understanding of your requirements, setting out details clearly in any documentation and specifications. We always strive to provide our customers with products and services that will meet and potentially exceed their expectations.

We always guarantee high quality work

To confirm our commitment to maintaining the highest of quality standards, we have a full-time Quality Manager whose responsibility is to monitor our work to ensure our clients receive only the best. We have invested in optical projectors, sophisticated measuring machines, and other measuring equipment and tools to ensure that high levels of accuracy are maintained.

We understand how important it is for an item to be able to function effectively in an industrial setting and we are committed to ensuring that only suitable equipment is used and that all of our products will meet any rigorous testing. We have been through an international quality accreditation process and we ensure all of our equipment is calibrated to meet national standards.

We are happy to show you the work that we do and the processes that we follow to ensure we maintain the highest of quality standards in our general engineering and metal fabrication activities. If you would like any additional information regarding our processes, equipment, and services.

Teaching Your Child to be a Productive User, Not Just a Consumer

Teach your child to be a productive user of technology, not just a consumer

In today’s tech driven world, introducing children to technology early in their development better prepares them for success in a rapidly changing environment. However, while early exposure is important, simultaneously teaching healthy technology use habits should be every parent’s top priority.

Here at Launch, we grappled with this question and asked our teachers for the best tips on striking a balance between technology use, family time, and other important skills young learners need to develop. Though there are real negative effects when children get too much screen time, proper use of technology tools can bolster students’ literacy, mathematics, critical thinking, and reasoning skills.

Structure technology time

Computers, phones, tablets, and consoles offer many tools and resources for learning and development.  It is important to set reasonable limits for the time your child spends playing games or consuming social media. Use to the right technological tools to turn screen time into an opportunity for growth. Encourage your kids to try educational apps, games, and websites by not restricting those resources. Talk with your child about balancing consumption with creative outlets like educations, design, and coding games for kids.

coding games for kids
coding games for kids

Emphasize educational tools

There are many apps and games that are designed with the learning and childhood development in mind. There are a plethora of games and apps out there that turn learning and skills development into a fun challenge! – they can be incredibly beneficial for your child to explore! The massively popular game Minecraft can be adapted to teach coding or practice math. MIT App Inventor is a great resource to explore mobile app development for kids. Check out these free resources to help your kids learn through play.

  • MineCraft teaches students to use mathematical reasoning, and problem solving skills to create their own world
  • MIT App Inventor brings the fun of app development to life!
  • Code.org has turned learning Computational thinking into a series of programming games,using themes such as frozen, celebrities like Steph Curry, and fun puzzles, videos, and problems.
  • Sphero Edu has tons of games and challenges to do with your Sphero robot.
  • Makey Makey is a neat tool that allows beginners to harness the power of an Arduino micro-computer. Play games and connect to the real world using embedded computing!
  • Interland, a 3-D gaming environment from Google, teaches kid about technological literacy.
  • PBS Novalabs teaches kids about cybersecurity using interactive games and coding.

Go beyond social

Social media is ubiquitous and often essential to modern life. But it’s important to encourage your children to seek out other sources of news and information like email, forums, and news aggregators. Teaching kids the skills to be media savvy is an important skill to have. Discerning between real news and information on the internet is part of the learning journey at Launch.

Teach skills to analyze information sources

Growing up online can make it easy to believe everything you find there. Discuss skills like checking the source of information and analyzing the purpose of a message. Talk about what types of sources can be reliable, and when to be skeptical of what you find online.

Learn real engineering skills

One of the most important steps in becoming part of a generation of productive users and makers is going beyond the consumption of new technologies to learning how to participate in their development!  Learning about things like the Software Design Process, and how to iterate and test your ideas is an important part of developing programming skills. Here at Launch Code After School, our classes emphasize applicable engineering skills that propel children to the top of a generation of creators, compared to alternatives which might only offer fun, but shallow technological experiences.

Tips to Choose the Best Calabasas Pool Remodeling Service

Malibu pool remodeling

Have Renovation in Mind?

There is a saying in the renovation industry, “Renovation is like a box of chocolates, you don’t always know what you are going to get.”

And it only adds to the problem, that the scheduled upkeep of our swimming pools is often one of the last thing which comes to our minds. A luxury; seldom appreciated, often misused.

It is for the same reason that when you do decide to spend on the upkeep of your pool, it has to be a calculated and meticulous decision.

We know it may seem a little overwhelming and frightening at first, but trust us; a well thought out plan is going to save you hundreds of your hard-earned dollars.

Before we dive into the finer details, first let us understand the various instances when and why your pool may need renovation.

You Notice a Gradual Drop in Water Level

There could be several factors contributing to the fall of water level. Your pool probably has its floor tiles eroded. This means that the tiles which were supposed to act as a barrier between the water volume and the ever so thirsty ground, have given away to erosion.

Water could be slowly seeping into the earth.

Another possible reason for this could be a faulty plumbing leaking somewhere. If such is the case, then no, a simple water sealant won’t fix it. You need to call in the professionals.

The Floor’s Friction Has Reduced

Although contrary to popular belief, that eventually the floor erodes and feels rougher to the touch, a fault in the filter and pumping mechanism can lead to sediment deposition on the floor, and render the floor texture slippery.

Why should this be a matter of concern? It is because sediments encourage the growth of the slimy moss on the floor. This poses a two-fold threat.

A floor that is difficult to stand upon and a greenish tint in the pool waters.

It Feels Outdated And Defunct

With the exponential increment in technology and designs, it is quite normal to feel that your pool is already dated even if it is just a few years old.

That, or the fact that old plumbing and pumps would be better off with a replacement after years of service.

You would definitely not want your pool to stick out as a sore thumb in your beautiful garden parties and celebrations, would you?

The Plumbing Has Worn Out

Sometimes, even if we are up to date with the maintenance of the pool and its equipments, it is possible for a few components to give away after prolonged use.

Plumbing is one such part of the pool. A vital component which renders the pool inoperative eventually if not corrected instantly.

How does one know if plumbing is at fault? For starters, you notice that it takes longer for the pool to refill. A reduction in water level could also be pointing at a leaking pipe in the structure which needs immediate attention.

It is Simply Dreary

We would suggest you to go for renovation if you feel that the act of spending time outdoors in the pool has become monotonous.

Perhaps you could add a water slide for kids, or a ramp for adults to jump from.

These simple additions would help a lot in turning the ambience up a notch.

A Few Ideas You Could Consider for Renovation

Fountains and Falls

Like we said, no one wants a fun activity to become monotonous. Adding something as simple as a fountain, or a shiny new slide goes a long way to add to the mood.

Change or Add Some Night Lights

You must have noticed in many Hollywood movies that how picturesque the pool, which is lighted properly, looks at night.

Some small LED lights beneath the surface of the water, or on the side walls, truly add to the beautiful atmosphere near a pool.

A night swim with a glass of champagne will never be the same again!

Modify the Shape And Add Beautiful Designs

Perhaps when remodelling, you could shape it like an 8. Or you could strip away the old obsolete tiles and replace them with exciting new designs.

How about adding a few plastic animals here and there? You may notice that kids suddenly seem too eager to swim and play around the pool. We recommend experimenting with various looks.

Calabasas Pool Remodeling
Calabasas Pool Remodeling

And Finally, Picking The Right Remodelling Company

Does the Company Have a Good Track Record?

We have seen many people spend their precious and hard-earned money on shady contractors who have bad or no track record. It is always prudent to perform a background check on the said company. You could ask around town, or enquire from your friends who already have a pool. It helps, always.

Are They Legitimate And Do They Have the Proper Clearance?

Unknown to the general population, it is fairly easy to fall prey to fraudulent contractors and agencies. It is always best to seek agencies which have the membership of The Association of Pool and Spa Professionals, and whose technicians are CPO certified.

This ensures prompt and quality service as you have a governing body to complain or fall back on.

Do They Cater to Your Needs and Have The Desired Expertise?

If the company that you are planning to hire is incapable of implementing your choices and designs, it is always better to move on and pick out another, than trying to negotiate a middle road. Sift through their history for any grievances from past employers, and this will give you a clue as to whether they fit the bill or not.

We Are Here to Help!

Who knew that a task as simple as remodeling your pool can seem so daunting and befuddling? But this thorough planning is necessary if you want to spend just and spend right.

Life has given us plenty of things to worry about; don’t let the puny pool be another taskmaster!

Armed with our highly-skilled technicians for Calabasas Pool Remodeling Service, you will have the best pool to boast about in the neighborhood. Just give us a quick call and we’ll handle everything from there!

 

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Victorian Beach Heaven On site Caravan for Sale

On site Caravan for Sale

Are you looking for an affordable holiday home in Victoria? You might want to consider an On site Caravan for Sale. These are an affordable option for families that want the holiday home advantages but don’t want to pay crazy property prices. Onsite Caravans are Caravans that are permanently based in a Caravan Park. The Park management allows them to stay there year round and charges a quarterly plot rental fee.

Rather than towing your Caravan in and out of a Caravan park each holiday, you can store your holiday items in the Onsite Caravan and just drive in with a bag of clothes when you want to go enjoy the great outdoors. If you are keen to look into an On site Caravan for Sale you may be wondering where is the best place to start. Over the past several articles I have described a number of great locations in Victoria for an Onsite Caravan. One I have yet to describe is Torquay, it’s the perfect distance from Melbourne and you can find a On site Caravan for Sale easily. Many people who are looking for an On Site Caravan in Melbourne Region, VIC consider Torquay.

Torquay

On site Caravan for Sale

Surf Culture

If you like beaches then Torquay has plenty of beach for your appetite. Bells Beach is the most famous and the site for the world famous Rip Curl Pro surf competition. Big surf brands like Rip Curl and Quicksilver originated from Torquay so there is a rich culture of surfing in the community. If you consider an On Site Van Caravans listed in For Sale in Torquay you can enjoy the surf plaza on a regular basis. This shopping centre is dedicated to surfing and you and your family can stock up on all the major surfing brands.

Great Ocean Road

There are many On Site Van Caravans listed in for sale in the Torquay area as it’s a perfect weekend away from Melbourne. One major attraction to the area is the Great Ocean Road. The road starts in Torquay and travels along the coast through towns such as Lorne, Anglesea and Apollo bay. You will eventually find the photo opportunity you are looking for at the 12 Apostles. The views from the Great Ocean Road are spectacular and perfect for a weekend drive with the family.

Seasons

The town of Torquay triples during the months of Jan to Mid Feb when summer is in full swing and kids are enjoying school holidays. Many people look for an On Site Caravan in Melbourne Region, VIC for a place for the kids to enjoy the great outdoors. Kids love water and the beaches of Torquay will keep the kids amused for hours. Outdoor activities is great for kids development and considering an On site Caravan for Sale will enable your kids to enjoy this aspect.

Finding an On site Caravan for Sale

Finding an On site Caravan for Sale can be challenging with many websites such as Gumtree selling all sorts of products. Best to look at a website that specialises in On Site Vans, Caravans listed in for sale. Holidaylife.com.au lists many Onsite Caravans for sale in Victoria and New South Wales. The major cities (Sydney and Melbourne) create demand for Onsite Caravans in the 2-3 hour vicinity as its perfect for weekend away trips with the family. Due to the yearly site fees that a Onsite Caravan owner needs to pay to the Caravan Park Management you need to be able to utilise the Onsite Caravan on a regular basis so the shorter the distance from your home the better.

Article Source: https://www.holidaylife.com.au/victorian-beach-heaven-on-site-caravan-for-sale/

MEET THE NEW STANDARD IN SMALL GROUP TRAINING

Personal Trainer Battersea

MEET THE NEW STANDARD IN SMALL GROUP TRAINING IN CLAPHAM. WELCOME TO OUR FIT & LEAN PROGRAM

We are delighted to introduce our all new Fit & Lean program. As a Personal Trainer Battersea, I am really excited to present our take on small group training and nutrition to the neighbourhood where our studio is based.

This program is designed specifically for those who want results and have tried everything to get them. Whether you’re a busy mum, a professional with a hectic lifestyle, or an avid fitness enthusiast, if you’re ready to commit to transforming your body, this is the program for you.

We specialise in providing a structure that gets you sustainable results. This structure is founded upon two concepts: whole-food eating and full-body exercise. Many programs follow one concept or the other, but ours combines both with excellent success.

Personal Trainer Battersea

OUR 12-WEEK SMALL GROUP TRAINING IN CLAPHAM INCLUDES:

  1. 3 x 50-minute small group training sessions each week with a top quality personal trainer (maximum 5 members per group)
  2. Customised meal planning and recipes based on your training schedule and fitness goals
  3. One-to-one nutrition coaching, helping you to develop habits around effective eating. You will be introduced to a new habit every 2 weeks, with short daily lessons online to help entrench those habits. Additionally, your coach will provide on-going feedback to your answers in the lessons. This will help keep you on track, as well as continually focus and personalise the program to suit you.
  4. Optional additional workouts for you to complete independently: in addition to the small group training sessions, we also provide additional ‘home training’ that you can complete independently through our custom app
  5. Regular assessments to make sure you are staying on track, and to advise you on any changes to keep you improving. These assessments include:
    1. caliper measurements to accurately measure body fat
    2. tanita hydration measurements
    3. cardio-vascular fitness testing

Our program is truly unique in the market because it provides the customised approach of 1:1 training and nutrition planning and coaching in a small group setting. When you work with us you have a team of experts to support you and guide you to getting the results you are looking for.

All of the above is available for £99.00 per week for 12 weeks, payable in 3 monthly installments. We’d love to find out how we can help you achieve the best version of yourself, and we look forward to getting started.

How committed are you to achieving your results? Have you ever had a team of experts working with you to set you up for success in achieving great results? You do now!

FULLY BOOKED AND OPENING SPOTS AGAIN SOON

Our Fit & Lean program is fully booked right now. We’ll be opening up new spots again soon. Watch this space!

Article Source: https://www.fittolast.co.uk/small-group-training-in-clapham/

Driving Directions Software

driving instructors

Driving software may be acquired at our leading online internet site that features driving directions software and information about driving software. This is the site for all your driving directions software needs.

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driving software
driving software

You’re guaranteed to find the perfect gift for the bear lover in your life in this incredible assortment of bears. There’s something in every price range in this full-color catalog packed with collectible bears, gift bears, driving home decorating ideas and more. Stunning original works from the largest exclusive collection outside of Australia. Enjoy this full-color catalog — a must for collectors.It”s just fun to say, “What On Earth?” and that”s what we are all about! Our light hearted bill-of-fare includes a large selection of exclusive (found nowhere else on earth), silk-screened designs on everything from high quality T-shirts to casual apparel, plus gifts and home decor that reflect our worldly flavor. Includes a $5 discount coupon good toward your first purchase.

Driving software may be acquired at our leading online software that features driving directions software and information about driving software. This is the software for all your driving software needs.

3 BIG MINDSET SHIFTS FOR A SUCCESSFUL TRANSFORMATION

Richmond Gym

1. That’s not for me, that’s too hard

Many times during my own fitness journey I have heard people say, when presented with a potential option to further their fitness result, is that “I can’t do that” or “that’s too hard”, or “ya that’s not for me”, or “I don’t know if I can do that”. First of all, let me say that if you are happy with your fitness results so far doing the things you deem “is for you”, you can safely ignore this tip because you are happy where you are at. However, if you wanted more results, you may want to read on. We all like to stay in our comfort zones where we stick to doing things we are familiar with and deemed “is for me”. When people react negatively to something with “can’t” or “too hard”, they are creating negative association with the activity already; and guess what, when you believe that you can’t do something, why would you put effort into doing that? And when you don’t put effort into doing then how can you expect to succeed? When people say “I don’t know if I can do that”, well, I don’t know either; but here is what I do know: if you keep doing the same thing you’ve always done within that comfort zone you are going to get the same results. Makes sense right? Now this doesn’t mean you suddenly jump from doing 100lb deadlift to 500lbs, what this means is that what you should be asking instead is “how can I incorporate this or something similar into my life to get me to where I want to be”?

Life is a series of trades, we constantly trade time to prioritize things we value like career, relationships, or even hobbies. If you want to go further with your fitness, what are you willing to trade for it? Is it that bag of potato chips you tell yourself that you must have or is it taking the time to keep track of what you are eating? We make time, and sacrifice for the things we deem more important to us, so if you don’t want to change anything to further your fitness journey, perhaps you don’t really want it that much then do you? Of course a proper progression should be done to make sure long term success, talk to a Richmond Personal Trainer at Crux Fitness today to see how we can help you.

2. I’ll start later

Richmond Gym

How many times have you said that and actually followed-through on it? What’s going to be different later that will make the task easier for you? All procrastination does is frustrate the people who actually want to achieve their results but cannot due to their inaction. Like I said before, we all prioritize different things according to what we think is important, and if your fitness goals are truly important to you: start NOW. Come speak to a Crux personal trainer in Richmond Gym to help implement strategies to help you get started.

3. I’ll try

You either achieved the results you want, or you didn’t, there’s no in between. When you say “try” you are giving yourself the permission to fail, and guess what, when you give yourself an easy way out to go back to your comfort zone, you will. Say I “will” or simply I “won’t”, don’t waste your time with “try”, we never get the time we spend back, don’t waste it ‘trying” if you are not going to give it your all. Speak to a personal trainer at Crux Fitness to discuss this further if you need to.

Article source: https://www.cruxfit.com/3-big-mindset-shifts-for-a-successful-transformation/

LEADS VS. WARM BODIES

What is the number one goal of any brick and mortar small business? Getting warm bodies through the door, right? This is especially true for us as gym owners…we don’t have a business if we can’t continuously get new clients to come in and try our classes, join our challenges, or purchase our memberships and supplements. For most gyms, the turnover rate is high, so what do we do to keep our revenue stream going? Seek new avenues for leads. Unfortunately, not all leads are equal and let me tell you why.

Let’s start with the basics…

Any marketer, online or otherwise, that is worth their salt, will praise the benefits of warm and qualified leads over cold leads every day of the week. But, what are they, what difference does it make and what makes them so much better?

Cold Leads

marketing for fitness

Have you ever been in the middle of dinner and gotten a call from the cable company offering you the deal of the century for switching over from your current provider and giving them a try? Usually you never contacted them, showed any interest in their product or services and tried to shut them down by either telling them “thanks, but no thanks,” or screaming one epithet or another at them for interrupting your family time for no good reason.

Anyone can get a list of uninterested people and hand it over. Heck, most marketing companies out there can get you a 500+ list of names, phone numbers and/or email addresses in a matter of minutes, but it’s a complete waste of time. Why? Because, then you’re going to become the guy who calls in the middle of dinner, peddling wares nobody wants or asked for. Don’t set yourself up for hours of agony and failure.

I admit that when I first started out, all I cared about was casting the widest possible net and was thrilled to get 1-2 new clients from it. Not anymore. I don’t have the time nor the patience to continuously call and email a list of people who will take so much of my time and never commit to anything. Because I have learned the hard way, I highly advise clients to avoid them at all costs. It’s a time sink with very little ROI.

Warm Leads

The next level of lead is called a warm lead. These consist of people who have shown some level of interest in your facility or services. They might have signed up to receive your newsletter, liked your company pages on Facebook, or been referred to you. They still have not purchased, but they have allowed you to capture their name and contact information, so you can reach out to them a little easier. Still, though, they have not expressed genuine interest in a particular product or service, just general information. You will have to do some nurturing over time to gain their trust and spur an actual trial or purchase.

Qualified Leads

As far as leads themselves go, these are the best to have. These people are the most likely to purchase from you in the near future. They will have found your company through a specific online search or clicked through on an ad, interacted with you via comments on a blog post, or in some way reached out to you directly to find out more information without just signing up for general emails.

They, too, pose a little bit of a problem because you need to find out more about them to close the deals. You need to know if they live or work in the general vicinity of your location. You need to be sure they can afford to become members and that they are able to make that determination on their own. And, you need to find out how soon they are ready to get started. So, some nurturing is needed for this level of lead as well, but not nearly as much as the first two.

For our clients, we offer qualified leads via eBook downloads that captures names and emails. From there, we have created a nurturing email sequence that is tied in to a marketing for fitness challenge that will be running soon in our clients’ gyms. But, that’s definitely not the only way to get qualified leads. You can offer your own downloadable pdf’s about anything relating to your business as well as ensuring you are keeping your websites and company pages up-to-date to ensure interaction with potential clients and keep you top of their minds.

Warm Bodies

Now, be honest…if you had a choice between following up on any of the leads above which would you choose? For me, it’s easy. None. I don’t want a lead. It doesn’t pay the bills. I want an actual living, breathing, paying client to visit my gym. A “warm body”.

We’ve been doing this a long time and know, for a fact, that there are a ton of “tire kickers” out there. These are the people who will sign up for every free trial at a gym and just jump from one to the next without ever committing. That’s why one of our main marketing mediums is running fitness challenges. People sign up for and pay to participate in the challenges. With skin in the game, they are more likely to show up on a regular basis and they know what they’re getting. This does several things. 1. It takes the need for follow-up and constant, one-sided interactions out of the equation. 2. The sale is done prior to the client coming into the gym resulting in serious participants who will have a greater interest in joining after the challenge ends. 3. The people who join the challenges are more than qualified leads. They are actual, paying clients.

Leads are great, but warm bodies coming through the door for a pre-paid challenge are better. Learning how to properly leverage and nurture your leads into paying clients through social media will ultimate lead to increased ROI and that’s at the heart of every marketing play.

ProFit Marketing caters primarily to the fitness industry, offering fitness and ongoing evergreen campaigns to capture leads and turn them into paying customers. Contact us today to find out how we can help you take your gym to the next level.

Article Source: https://pfmarketingsolutions.com/2017/06/20/fitness-leads-vs-warm-bodies/

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