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Digital trends in the learner driving industry for 2018

driving lessons

According to predictions, the learner driving industry is about to undergo a transformation like never before. Google published stats in 2017 stating Australians spend approximately 2 hours per day ‘online’ suggesting that our customers have already made their choice. During 2018, we are going to see an exponential shift in driving schools moving their businesses online for various reasons.

A new report from Deloitte Access Economics commissioned in 2017 reveals three digital trends that small business can’t afford to ignore. via Deloitte Access Economics Report: 3 digital trends …

The key point made by the Deloitte Access Economics team is the digital environment is evolving rapidly, faster than expected. If the trend continues as predicted, the number of face-to-face transactions could fall as low as 24% by 2022.

New-age shoppers expect a personalised service and with this shift comes a shift in expectations. Choice, transparency and ease of ‘doing business’ with is paramount. Take the case of booking cinema tickets or booking a short vacation, the ease of searching, finding and transacting online has changed the customer’s shopping ‘experience’ overnight. Digital transformation has pervaded our lives in recent times and is set to explode in 2018. Customers have developed a low tolerance for average customer service and when it comes to booking driving lessons, “going digital” is transforming businesses overnight, bringing significant benefits to business owners. Those reluctant to “adapt” risk being left out in the cold when it comes to customer service and building a sustainable business.

Available online 24/7 with YLOODrive App

There is good news for driving schools in that there is niche driving school software to run and automate your entire business. In addition, social media is the still under-utilised by more than 80% of small businesses. The opportunity to build your own online assets such as websites and an engaging social media presence has never been easier to do than today.

Some digital trends you can take advantage of right now for your driving school to create an impact in 2018:

1. Build your personal brand online

If you run your driving school either as a solo or part of a bigger driving school, remember you have your story to tell. As some might associate the golden arches on McDonald’s with a burger or fries (which we all know as a traditional ‘branding’), your personal brand has become equally as important in driving value through your business and relationships. Parents and students want to know more about “you” as a driving instructor.  Here’s a 3-minute video to get you inspired for 2018!

2. Facebook becomes a major player in Video

Consider, if you not already active, using video for your driving school. The trend is towards consumers wanting a quick snapshot of information in the limited time they have available. As a driving instructor, how do they know who you are or what you can offer their child as an instructor? Remember, 2018 is about transparency and choice and with the constant inflow of competitors already video savvy, don’t waste time thinking about it.

3. Customer Reviews become more critical than ever

In Australia, the traditional word-of-mouth has been replaced by consumer reviews. The key reviews you need are Facebook and Google and specialist niche learner driving review sites such as YLOO. All are free to set up – start building your profile for free, organically.

Article Source: https://yloodrive.com/digital-trends-learner-driving-industry/

Choosing Driving Schools According To Their Car?

Driving-Lessons

It is widely recognized that smaller driving school cars are easier to maneuver for example; after all, it would take less coordination to place a peanut in a bucket than a brick! This type of thinking can often influence the learner drivers choice of driving schools or driving instructors.

On the other hand, there are a few benefits of choosing a larger car for your driving lessons or driving course:

Driving Lessons

Firstly there is the safety aspect. If you were to be involved in any type of accident on your driving lessons or driving course, you would, more often than not be better off in a larger driving school car. This is mainly due to ‘putting more space’ between yourself and the other vehicle and also down to the fact that the bigger driving school car will have larger ‘crumple zones’ to absorb the impact.

Secondly, it depends upon your motives in learning to drive. If the main aim of your driving lessons is to pass your driving test in the quickest and easiest way then the smaller car is more likely to be suited to you. If however, you want to develop your driving skills at the same time – both for simply being a more skilled driver or due to the fact that you are likely to drive a larger car after passing your driving test, the driving schools using the larger vehicles will probably be more suited.

These choices also affect driving instructors, but it’s a slightly more complicated issue. After all, as a driving instructor, you are likely to want to choose a car that pupils are going to want to drive (so the first few examples of questions indirectly affect you) but also your own personal preference will come into it. Even if your pupils are likely to prefer the smaller car for ease, if you are going to be in the car for 6-10 hours a day, you will be unlikely to be happy being ‘cramped up’ for all that time.

So, therefore the ‘balance’ of comfort (both during driving lessons and privately) against what the paying learner drivers will prefer has got to be decided by the individual driving instructors – assuming, of course, that they have any say in the matter and it is not simply the decision of your franchise!

Happy Driving!

Steven is currently working with a ‘compare driving instructors’ site for learner drivers and driving schools. The site provides useful information for anyone looking for driving lessons or preparing to take their driving test.

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